Digital Marketing Training


Escalera provides you Digital Marketing Training in Lucknow in Classrom Mode. For Digital Marketing Training in other cities we provide online sessions.
Learn all the best practices from professionals with years of industry experience, who will get you in-step with the evolving digital marketing industry. Our syllabus is regularly updated to meet industry standards.

Digital Marketing Basics

  • Basics of advertising
  • What is Digital Media?
  • Benefits of Digital Marketing
  • Latest Digital Marketing Trends
  • Digital Media Marketing Platforms
  • Digital Marketing Strategy for websites

Basics of Search Engine Optimization

  • How the search engine works?
  • Google Search Architecture
  • Ranking Methodology
  • Understanding the SERP
  • Search Algorithm Updates
  • Panda, Penguin, Humming Bird
  • Latest search updates and predictions

Google Webmaster Tools

  • What is GWMT
  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • External Links report
  • Robots.txt and Links Removal
  • URL parameters (Dynamic Sites only)

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis Process
  • Practical Case Study
  • Type of Keywords
  • Keywords Research Methodology
  • Keywords Analysis Tools
  • Keywords Generation Ideas
  • Competition Analysis
  • Finalizing the Keywords List

On-Page Optimization

  • What is On Page Optimization
  • Importance of On Page Optimization
  • Google Website Guidelines
  • Fundamental On-page Factors
  • Site Speed Analysis
  • Importance of Domain Names

Twitter Marketing

  • Benefits of Twitter
  • Profile Creation and Management
  • Design the Twitter Page
  • Types of Tweets
  • Content Strategy for Twitter
  • #Hashtags and its uses.
  • Twitter Analytics
  • Twitter Promotions

Shopping Campaign

  • Shopping Campaign Setup
  • Google Merchant Center
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

Reports and Management

  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for Reporting

Google Analytics for SEO

  • Installing Analytics in Site
  • Generating Reports
  • Audience, Traffic and Site Reports
  • Goals and Conversions

Search Engine Marketing [SEM]

  • Introduction to Search Engine Marketing
  • Benefits of Search Engine Marketing
  • Facebook Ads
  • Advertising Strategies
  • Direct Campaign Vs. Branding Campaign

Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Local Business Listings
  • Factors for Local Rankings
  • Strategy for Local SEO

Social Media Marketing [SMM]

  • Introduction to Social Media
  • What is Social Media Marketing?
  • Difference between SMM & SMO
  • Benefits of using Social Media
  • Social Media Strategy

Ad Format and Guidelines

  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis

Facebook Advertising

  • Ads Manager
  • Types of Facebook Campaigns
  • Types of Bidding
  • Audience Targeting Methods
  • Practical Example
  • Reporting

LinkedIn Marketing

  • Why we use LinkedIn
  • LinkedIn Strategy
  • Creating a LinkedIn Profile
  • Creating Company Page
  • Improving Connections
  • Improving Recommendations.

Email Marketing

  • Importance of Email Marketing
  • Popular Email Marketing Softwares
  • Creating a Subscriber List
  • Creating an Email Marketing Campaign
  • Sending Newsletters.
  • Measuring the Results

Google+ Marketing

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Enable Authorship on Site
  • Google+ Groups

Facebook Marketing

  • Facebook Account Setup
  • Facebook Marketing Options
  • Facebook Page Setup and Types of Pages
  • Dimensions of Various FB Elements
  • Facebook Page Management Options
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Facebook Insights
  • Generating use Engagement
  • Implementing Facebook Share Button
  • Implementing Facebook Like Box
  • Facebook Groups
  • Facebook Apps integration

Video Marketing using YouTube

  • Why use Video Marketing
  • Creating Account and Channel in YouTube
  • Customizing the YouTube Channel
  • Optimizing the Videos on YouTube
  • Tips and Tricks for Promotion
  • Video Marketing Strategy Examples
  • YouTube Analytics
  • Monetizing the YouTube Channel
  • Famous YouTube Channel Examples

Link Building Strategies

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Google Link Scheme guidelines
  • Link Building Methodology
  • Types of Linking Methods
  • Links Analysis Tools
  • Business Directory Submissions
  • Social Bookmarking
  • Blog Linking, Internal Linking
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Press Releases
  • Social Media Links

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