Digital Marketing Training

Escalera provides you Digital Marketing Training in Lucknow in Classroom Mode. For Digital Marketing Training in other cities we provide online sessions.
Learn all the best practices from professionals with years of industry experience, who will get you in-step with the evolving digital marketing industry. Our syllabus is regularly updated to meet industry standards.

Digital Marketing Basics

Basics of advertising
What is Digital Media?
Benefits of Digital Marketing
Latest Digital Marketing Trends
Digital Media Marketing Platforms
Digital Marketing Strategy for websites

Basics of Search Engine Optimization

How the search engine works?
Google Search Architecture
Ranking Methodology
Understanding the SERP
Search Algorithm Updates
Panda, Penguin, Humming Bird
Latest search updates and predictions

Google Webmaster Tools

What is GWMT
Adding site and verification
Setting Geo target location
Search queries analysis
External Links report
Robots.txt and Links Removal
URL parameters (Dynamic Sites only)

Keywords Research and Analysis

Introduction to Keyword Research
Business Analysis Process
Practical Case Study
Type of Keywords
Keywords Research Methodology
Keywords Analysis Tools
Keywords Generation Ideas
Competition Analysis
Finalizing the Keywords List

On-Page Optimization

What is On Page Optimization
Importance of On Page Optimization
Google Website Guidelines
Fundamental On-page Factors
Site Speed Analysis
Importance of Domain Names

Twitter Marketing

Benefits of Twitter
Profile Creation and Management
Design the Twitter Page
Types of Tweets
Content Strategy for Twitter
#Hashtags and its uses.
Twitter Analytics
Twitter Promotions

Shopping Campaign

Shopping Campaign Setup
Google Merchant Center
Product Groups
Ad Formats
Reporting and Analysis

Reports and Management

Website Position Analysis
Website Monthly Reports
Paid Tools for Reporting

Google Analytics for SEO

Installing Analytics in Site
Generating Reports
Audience, Traffic and Site Reports
Goals and Conversions

Search Engine Marketing [SEM]

Introduction to Search Engine Marketing
Benefits of Search Engine Marketing
Facebook Ads
Advertising Strategies
Direct Campaign Vs. Branding Campaign

Local SEO

What is Local SEO
Importance of Local SEO
Submission to Google My Business
Local Business Listings
Factors for Local Rankings
Strategy for Local SEO

Social Media Marketing [SMM]

Introduction to Social Media
What is Social Media Marketing?
Difference between SMM & SMO
Benefits of using Social Media
Social Media Strategy

Ad Format and Guidelines

Structure of Ad
Types of Ad Position
Character Limits
Landing Page Quality
Best and Worst Ads Examples
Guidelines for Ads Creation

Video Marketing

Importance of Video Marketing
Setting a Video Campaign
YouTube Targeting Methods
Bidding Types
Type of YouTube Ads
Reporting and Analysis

Facebook Advertising

Ads Manager
Types of Facebook Campaigns
Types of Bidding
Audience Targeting Methods
Practical Example
Reporting

LinkedIn Marketing

Why we use LinkedIn
LinkedIn Strategy
Creating a LinkedIn Profile
Creating Company Page
Improving Connections
Improving Recommendations.

Email Marketing

Importance of Email Marketing
Popular Email Marketing Softwares
Creating a Subscriber List
Creating an Email Marketing Campaign
Sending Newsletters.
Measuring the Results

Google+ Marketing

Benefits of Google+ in SEO
Creating Profile
Managing Connections
Creating Google+ Page
Enable Authorship on Site
Google+ Groups

Facebook Marketing

Facebook Account Setup
Facebook Marketing Options
Facebook Page Setup and Types of Pages
Dimensions of Various FB Elements
Facebook Page Management Options
Facebook Content Strategy
Types of Posts and Statistics
Facebook Insights
Generating use Engagement
Implementing Facebook Share Button
Implementing Facebook Like Box
Facebook Groups
Facebook Apps integration

Video Marketing using YouTube

Why use Video Marketing
Creating Account and Channel in YouTube
Customizing the YouTube Channel
Optimizing the Videos on YouTube
Tips and Tricks for Promotion
Video Marketing Strategy Examples
YouTube Analytics
Monetizing the YouTube Channel
Famous YouTube Channel Examples

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