What is Digital Marketing ?
Digital marketing is the promotion of products or brands with the help of one or more forms of digital media.
Experts believe that one must be good at digital marketing in today’s online world in order to get more eyes on the merchandise / enterprise / organization etc.
Some Examples of Digital marketing module are :
- Search engine optimization (SEO),
- Search engine marketing (SEM),
- Content marketing,
- Influencer marketing,
- Content automation,
- E-commerce marketing,
- Social media marketing,
- Social media optimization,
- E-mail direct marketing,
- Display advertising,
These options of marketing are becoming more and more common in today’s world.
Why Digital Marketing ?
- With the help of Digital Media, consumers have access to information any time and any place they want it.
- It is easier to target a global audience with the help of advanced Digital Marketing tools.
- It can be measured. You can analyze amount of visitors OR leads for every campaign.
- It is cost effective. You don’t have to pay heavy amounts to start the proceedings.