Digital Marketing Training

For Digital Marketing

Syllabus is as follows:

Digital Marketing Basics

  • Basics of advertising
  • What is Digital Media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
  • Types of Websites and CMS Tools

Basics of Search Engine Optimization

  • How the search engine works?
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP
  • Search Operators
  • Search Algorithm Updates
  • Panda, Penguin, Humming Bird and

Pigeon Update

  • Latest search updates and predictions

Google Webmaster Tools

  • What is GWMT
  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • Url parameters (Dynamic Sites only)

 

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business analysis process
  • Practical case study
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

 

WordPress CMS with HTML/CSS Basics

  • Types of Websites
  • Basics of HTML/CSS
  • What is Java Script
  • Why Word Press?
  • Word Press Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding menu to site
  • Adding widgets to site
  • Installing useful plugins for site features
  • SEO specific plugins

 

On-page Optimization

  • What is On page Optimization
  • Importance of On page Optimization
  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Importance of Domain Names

7+ Years of Excellence in Training and Development

 

On page Optimization

  • File name Optimization
  • Static Vs. Dynamic File Optimization
  • Url Parameters in GWT
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques [.htaccess]
  • Custom 404 Error Page
  • Black hat SEO Techniques

 

Link Building Strategies

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Google Link Scheme guidelines
  • Linking Building Methodology
  • Types of Linking Methods
  • Dofollow Vs. Nofollow Links
  • Links Analysis Tools
  • Business Directory Submissions
  • Social Bookmarking
  • Blog Linking, Internal Linking
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Press Releases
  • Social Media Links

Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Yelp, Yellow Pages, Just Dial, GETIT.

Continued…

  • Local Business Listings
  • Factors for Local Rankings
  • Strategy for Local SEO

Penguin Update and Recovery Process

  • Is your site hit with Update?
  • Tools for generating link reports
  • Link pruning process
  • Disavow Tool

Reports and Management

  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for Reporting

Website Monetization

  • How AdSense Works
  • AdSense Guidelines
  • Website ideas for online earning
  • Understanding AdSense dashboard
  • Different types of payment models
  • Types of Ad Formats
  • How to choose correct ad formats
  • Custom Channels
  • Block Ads / Categories
  • Reporting and Analysis
  • AdSense in YouTube
  • Linking AdSense with Analytics
  • Affiliate marketing networks

Google Analytics for SEO

  • Installing Analytics in Site
  • Generating Reports
  • Audience, Traffic and Site Reports
  • Goals and Conversions

 

SEO Examination + Live SEO Project

We will provide the live website for testing and implementing all the SEO concepts learned in the course.

SEARCH ENGINE MARKETING

Introduction to Search Engine Marketing

o Benefits of Search Engine Marketing

o Google AdWords Vs. Microsoft Ad center

o Facebook Ads

o Advertising Strategies

o Direct Campaign Vs. Branding Campaign

Introduction to Google AdWords

o Account Creation

o Billing Types

o AdWords Interface

o Basic AdWords Terminology

o Recent updates in AdWords

o Account structure in AdWords

o Limits in AdWords

Campaign Setup

o Types of Campaigns

o Search , Display, Shopping, Online Video

o Location Settings and Advanced Settings

o Language, Networks and Devices

o Bidding Strategies

o Budget Settings

o Schedule: Start date, end date, ad scheduling

o Ad delivery and Ad Rotation

AdGroup and Keywords Setup

o Adgroups Structure

o Example Adgroups

o Keyword Match Types

o Broad Match

o Phrase Match

o Exact Match

o Negative Match

o Broad Match Modifier

o Keyword Planner

o Keyword Research Process

 

Understanding AdWords Bidding

o AdWords Auction

o What is Ad Rank

o What is Quality Score

o Factors affecting QS

o Actual CPC

o Relation between QS and CPC

o Types of Bidding

o Bidding Strategies

Ad Format and Guidelines

o Structure of Ad

o Types of Ad Position

o Character Limits

o Landing Page Quality

o Best and Worst Ads Examples

o Guidelines for Ads Creation

Ad Extensions

o Location

o Site links

o Call

o App

o Reviews

o Call Extensions

Campaigns, Ad groups and Keywords Dashboard

o Filters and Segments

o Column Customization

o Search Terms

o Auction Insights

o Keyword Reports

o Automate Rules

o Keyword Diagnosis

o Dimensions Tab

Conversion Tracking

o What is Conversion

o Types of Conversions

o Implementing Conversion Tracking

o Conversion Reports

o Practical Case Study

o ROI Calculation

 

Display Ads / Remarketing / Mobile Marketing

o Setting a Display Network Campaign

o Concept of CPM and Branding

o Types of Targeting

o Keyword Based

o Interest and Remarketing

o Topics

o Placements Targeting

o Demographics

o Ad Formats for Display Network

o Display Ad Builder

o Display Planner Tool

o Remarketing Campaign

o Dynamic Remarketing

o Mobile Apps Campaign

o Mobile Ad Formats

Video Marketing

o Importance of Video Marketing

o Setting a Video Campaign

o YouTube Targeting Methods

o Bidding Types

o Type of YouTube Ads

o Reporting and Analysis

Shopping Campaign

o Shopping Campaign Setup

o Google Merchant Centre

o Product Groups

o Ad Formats

o Reporting and Analysis

AdWords Tools

o Opportunities

o Change History

o Account Access Levels

o Display Planner

o Ad Preview and Diagnosis

o My Client Center

AdWords Exam Guidelines

o AdWords Certification Exams

o Exam Format and Pass Percentage

o Sample Exam Questions

o Interview Questions

o Exam Guides in PDF

 

SOCIAL MEDIA MARKETING [SMM]

Introduction to Social Media

  • What is Social Media Marketing?
  • Difference between SMM & SMO
  • Benefits of using Social Media
  • Social Media Strategy
  • Social Media Metrics in SEO

Facebook Marketing

  • Facebook Account Setup
  • Facebook Marketing Options
  • Facebook Page Setup and Types of Pages
  • Dimensions of Various FB Elements
  • Facebook Page Management Options
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Facebook Insights
  • Generating use Engagement
  • Implementing Facebook Share Button
  • Implementing Facebook Like Box
  • Facebook Groups
  • Facebook Apps integration

Facebook Advertising

  • Ads Manager
  • Types of Facebook Campaigns
  • Types of Bidding
  • Audience Targeting Methods
  • Practical Example
  • Reporting

Twitter Marketing

  • Benefits of Twitter
  • Profile Creation and Management
  • Design the Twitter Page
  • Types of Tweets
  • Content Strategy for Twitter
  • #Hashtags and its uses.
  • Twitter Analytics
  • Twitter Promotions

Google+ Marketing

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Enable Authorship on Site
  • Google+ Groups

LinkedIn Marketing

  • Why us LinkedIn
  • LinkedIn Strategy
  • Creating a LinkedIn Profile
  • Creating Company Page
  • Improving Connections
  • Improving Recommendations.

Other Social Networks

  • Pinterest [Info Graphics Marketing]
  • Stumble Upon
  • Document Sharing Networks

 

Video Marketing using YouTube

  • Why use Video Marketing
  • Creating Account and Channel in YouTube
  • Customizing the YouTube Channel
  • Optimizing the Videos on YouTube
  • Tips and Tricks for Promotion
  • Video Marketing Strategy Examples
  • YouTube Analytics
  • Monetizing the YouTube Channel
  • Famous YouTube Channel Examples

Email Marketing

  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Creating a Subscriber List
  • Creating an Email Marketing Campaign
  • Sending Newsletters.
  • Measuring the Results

Online Reputation Management

  • What is ORM
  • Why we need ORM
  • Case Studies of Brands
  • Commons mistakes made by the website owners
  • Impact of Negative SEO
  • What we need to do in ORM

o Monitor the Brand Mentions on Web

o Customer Response and Feedback

o Protect from Fake Profiles

o Fake and Spam Blog Profiles

o Negative SEO Attack

o Negative Reviews

  • Tools for ORM

Google Analytics In-depth

  • Why use Analytics
  • Tools for website analytics
  • Installing Google Analytics
  • SEO Reporting
  • Adwords Reporting
  • Social Media Reporting
  • Website Reports
  • Conversion Reporting
  • Segmentation

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