Digital Marketing Training


In Other Cities Escalera Technologies Provide online sessions.


Digital Marketing Basics

  • Basics of advertising
  • What is Digital Media?
  • Benefits of Digital Marketing
  • Latest Digital Marketing Trends
  • Digital Media Marketing Platforms
  • Digital Marketing Strategy for websites

Basics of Search Engine Optimization

  • How the search engine works?
  • Google Search Architecture
  • Ranking Methodology
  • Understanding the SERP
  • Search Algorithm Updates
  • Panda, Penguin, Humming Bird
  • Latest search updates and predictions

Google Webmaster Tools

  • What is GWMT
  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • External Links report
  • Robots.txt and Links Removal
  • Url parameters (Dynamic Sites only)

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis Process
  • Practical Case Study
  • Type of Keywords
  • Keywords Research Methodology
  • Keywords Analysis Tools
  • Keywords Generation Ideas
  • Competition Analysis
  • Finalizing the Keywords List

On-Page Optimization

  • What is On Page Optimization
  • Importance of On Page Optimization
  • Google Website Guidelines
  • Fundamental On-page Factors
  • Site Speed Analysis
  • Importance of Domain Names

Twitter Marketing

  • Benefits of Twitter
  • Profile Creation and Management
  • Design the Twitter Page
  • Types of Tweets
  • Content Strategy for Twitter
  • #Hashtags and its uses.
  • Twitter Analytics
  • Twitter Promotions

Shopping Campaign

  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

Reports and Management

  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for Reporting

Google Analytics for SEO

  • Installing Analytics in Site
  • Generating Reports
  • Audience, Traffic and Site Reports
  • Goals and Conversions

Search Engine Marketing- SEM

  • Introduction to Search Engine Marketing
  • Benefits of Search Engine Marketing
  • Facebook Ads
  • Advertising Strategies
  • Direct Campaign Vs. Branding Campaign

Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Local Business Listings
  • Factors for Local Rankings
  • Strategy for Local SEO

Social Media Marketing [SMM]

  • Introduction to Social Media
  • What is Social Media Marketing?
  • Difference between SMM & SMO
  • Benefits of using Social Media
  • Social Media Strategy

Ad Format and Guidelines

  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis

Facebook Advertising

  • Ads Manager
  • Types of Facebook Campaigns
  • Types of Bidding
  • Audience Targeting Methods
  • Practical Example
  • Reporting

LinkedIn Marketing

  • Why we use LinkedIn
  • LinkedIn Strategy
  • Creating a LinkedIn Profile
  • Creating Company Page
  • Improving Connections
  • Improving Recommendations.

Email Marketing

  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Creating a Subscriber List
  • Creating an Email Marketing Campaign
  • Sending Newsletters.
  • Measuring the Results

Google+ Marketing

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Enable Authorship on Site
  • Google+ Groups

Facebook Marketing

  • Facebook Account Setup
  • Facebook Marketing Options
  • Facebook Page Setup and Types of Pages
  • Dimensions of Various FB Elements
  • Facebook Page Management Options
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Facebook Insights
  • Generating use Engagement
  • Implementing Facebook Share Button
  • Implementing Facebook Like Box
  • Facebook Groups
  • Facebook Apps integration

Video Marketing using YouTube

  • Why use Video Marketing
  • Creating Account and Channel in YouTube
  • Customizing the YouTube Channel
  • Optimizing the Videos on YouTube
  • Tips and Tricks for Promotion
  • Video Marketing Strategy Examples
  • YouTube Analytics
  • Monetizing the YouTube Channel
  • Famous YouTube Channel Examples

Link Building Strategies

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Google Link Scheme guidelines
  • Linking Building Methodology
  • Types of Linking Methods
  • Links Analysis Tools
  • Business Directory Submissions
  • Social Bookmarking
  • Blog Linking, Internal Linking
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Press Releases
  • Social Media Links